Kanal is the WhatsApp, iMessage, RCS and SMS marketing platform for Shopify brands. It runs on the official WhatsApp Business API, and Kanal is an Official Meta Business Partner. Messages get a 90%+ open rate on WhatsApp. Trusted by 500+ brands.
Install Kanal from the Shopify App Store in 5 minutes. It reads your customers, carts and orders, then recovers abandoned carts with automated WhatsApp reminders, sends campaigns to your segments with approved templates, and automates order confirmations, shipping updates, back-in-stock alerts, post-purchase upsells, review requests and win-back messages. Every plan includes a chat widget, a shared team inbox and a performance dashboard that shows the revenue, orders and ROAS of each campaign and automation.
From the Scale plan, an AI agent answers customers day and night in 96+ languages, from your catalog, policies and FAQ: it recommends products, gives order tracking after verifying the order, and hands refunds, discounts and cancellations to your team with the full conversation. Scale also adds custom segments from your Shopify data, unlimited and advanced automations (carousel templates, Shopify conditions, A/B testing, discount codes), multi-market and Kanal MCP, which lets Claude, ChatGPT, Claude Code, Codex or Cursor work in your Kanal account, with every campaign confirmed by you before it goes out.
iMessage, RCS and SMS are included from the Scale plan. On iMessage, your store sends the first message in the Messages app on iPhone, iPad and Mac, with the same automations as on WhatsApp, and customers on Android hear from you on WhatsApp or by SMS. RCS sends rich cards and product carousels under your verified brand name, and SMS reaches any mobile number.
Integrations: Klaviyo, Gorgias, Recharge, Crisp, Loyoly and Splio from Scale, plus Zendesk.
Paid plans from 89€ per month, billed monthly with no commitment. Meta's WhatsApp fees are passed through at cost. GDPR, EU hosting.
